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News, comments, and other brain feed about innovation in personalized communications.

January 25, 2018

Key video trends en 2018

Video’s leadership remains strong and companies are making it into a crucial component of their communication strategies. Below are the five trends we will see grow this year in the companies which are leading communication in this format.

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December 14, 2017

Video Lead Generation: How to successfully acquire customers

POST-video lead generation

One of the main challenges in marketing is acquiring potential customers. In an environment containing too many messages, creativity, segmentation and personalisation are the keys to consolidating an effective acquisition strategy.

POST-video lead generation

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February 27, 2017

Mobile video is already here

One of the biggest events that happened in 2016 in the field of video marketing is the fact that mobile video has become the dominant way people is watching video online.

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