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Facebook: segmentation possibilities and personalized Facebook Ads campaigns

Mar 16 2022
Posted by:Jordi Sabater

In 30 seconds

Facebook continues to be the social network with the largest number of users, although its growth is being overshadowed by others such as Instagram or TikTok. Its potential lies in the enormous visibility that any advertising campaign can have, as would be the case with Facebook Ads. However, as in any strategy, it is necessary to segment if we want to reach our target audience. If you're not sure how it works, today we'll help you take advantage of its full potential!

How Facebook Ads works

Payment advertising in this social network receives the name of Facebook Ads. It consists on creating an ad that will be promoted to the public we have selected. It can be a publication, a page or a promotion, among other options. The format is also varied and includes images, videos, text or graphics.

However, since these are paid campaigns, it is important to pay attention to targeting on Facebook. Through this, we can create different profiles of customers or buyer person, to ensure that those who visualize advertising are consumers who might be interested in it.

One of the advantages offered by Facebook Ads is that it has an ad administrator. In this way, the creation process becomes very intuitive, since it is responsible for giving indications on what needs to be done or what is most interesting in the face of obtaining results.

How to use segmentation on Facebook?

Segmentation on Facebook will allow you to select a specific audience for your products and services and thus increase the chances of getting customers. The result is a reduction in costs and a better return on investment. But in addition, the connection between the consumer and the brand is favored, as it is more likely that they can identify with it.

There are multiple types of segmentation on Facebook and you can even do without it by letting the algorithm do the selection of profiles. Or, on the contrary, you can select various parameters to create a very specialized audience. Other types are by gender, location, age, language, interests or personalization by selecting several of them, mainly.

On the other hand, Facebook Ads allows several types of ads, and by combining them with the different groups of your segmentation, you will be able to know what works best for you and focus on that strategy. Today, videos are the most successful format. From the text we move on to the images and now, with social networks like the ones we mentioned at the beginning, it is the videos that get the most views.

If, for example, you want to create a video campaign that is aimed at a very specific audience or several types that you have previously created, with the segmentation in Facebook Ads you can customize the display so that it is only directed to your target profile. This way you can increase the chances of them clicking on your ad and start making your investment profitable.

Would you like to create personalized advertising campaigns with attractive videos that attract the attention of users?

At 1to1video we help you to ensure that your content is of the highest quality so that by including it in your promotions on social networks you further increase the chances of display. Contact us for more details!