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How to make a creative company video

Jan 4 2022
Posted by:Jordi Sabater

In 30 seconds

In the midst of the information age, consumers are bombarded daily with countless advertisements. Therefore, to get their attention and get them to view specific content, it is essential to know how to make a creative company video that stands out from the rest. Here we leave you the keys!

Guidelines for making a creative company video

Company videos act as a cover letter. In other words, its purpose is to publicize a brand and captivate viewers. In other words, manage to create engagement and attract potential customers to the company's products and services.

But in a world where images, and now also videos, follow each other in an unlimited way before the eyes of consumers, it is essential to use creative elements that allow innovation and reach the audience.

A creative company video can have many purposes, such as presenting your work, your team, your methodology or specific products. But whatever this, originality must be present. To achieve this, here is what you should keep in mind.

Specifying a theme

A very common mistake when making a creative company video is wanting to cover too much. For example, talking about its mission and values, what it offers, its processes, etc. For a video to be effective, it must be short, with a specific theme and a clear message. Therefore, the first step is to be clear about what the content will be about.


Developping a script

Once you know what you are going to talk about, it is time to get down to work and write the script for the narrative. The tone that will be used, the type of language or the phrases that you want to include, such as the slogan of the brand itself. You should also know who you are targeting. There is a difference between addressing other companies or professionals, for whom you can use a more technical language, or final consumers, who will demand a close and informal language.


Telling a story

Storytelling has gained strength in recent years. It consists of telling a story to the audience, which revolves around the brand and must include its values. But not just any story; to be effective, it must be able to connect with the emotions of the spectator. In this way, motivation is made possible for them to carry out an action, such as a purchase, or loyalty if they are already a regular customer.


Take care of the images and sound

But a good story in a creative company video may not be enough if the quality of the images and sound do not match. A quality recording requires an investment, since the aspect should not be homemade but professional. The framing, the sharpness of the image, the changes of plane, the music used... There are many aspects to take into account, and if you do not master them, it is preferable to opt for professionals who guarantee the result you want.


At 1to1video we are specialists in customizing quality corporate videos that capture the attention of your audience and achieve conversions. On our website you can consult different success stories, and if you want your own creative company video, all you have to do is contact us!