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Boosting car insurance conversion on the web

Customer: Genesis. Liberty Mutual Group.
Application: Customer Acquisition.Recovery of online projects
Sector: Insurance


The company wanted to increase its online sales ratios. Those who did not buy, but had left their contact information in the quotation process, were sent a personalized video with a video quote generated in real time. The video included a specific personalized offer, premium and two action buttons, one to retrieve the quote and another to request a call ("Call me back").


  • Promote online conversion for car insurance sales.
  • Transmit the image of an innovative, approachable and proactive company.
  • Recovering visits to the website.


  • Real-time customization capability.
  • Direct connection via API to the company's CRM.
  • Adaptation of the scenes to the profiles of each potential client.
  • Inserting action buttons from the middle of the video.
  • Real-time results analysis to optimize creativity and our offers.


  • 20% increase in sales(comparing leads with video Vs leads without video)
  • In 12 months the % of visualizations doubled, improving the email and the landing.
  • 70% watched the video all the way through.
  • 25% of customers who opened the video watched it at least twice.


Landing page