Boosting car insurance conversion on the web
Customer: Genesis. Liberty Mutual Group.
Application: Customer Acquisition.Recovery of online projects
Sector: Insurance
Project
The company wanted to increase its online sales ratios. Those who did not buy, but had left their contact information in the quotation process, were sent a personalized video with a video quote generated in real time. The video included a specific personalized offer, premium and two action buttons, one to retrieve the quote and another to request a call ("Call me back").
Objective
- Promote online conversion for car insurance sales.
- Transmit the image of an innovative, approachable and proactive company.
- Recovering visits to the website.
Keys
- Real-time customization capability.
- Direct connection via API to the company's CRM.
- Adaptation of the scenes to the profiles of each potential client.
- Inserting action buttons from the middle of the video.
- Real-time results analysis to optimize creativity and our offers.
Results
- 20% increase in sales(comparing leads with video Vs leads without video)
- In 12 months the % of visualizations doubled, improving the email and the landing.
- 70% watched the video all the way through.
- 25% of customers who opened the video watched it at least twice.
Landing page
