Boosting car insurance conversion on the web
Customer: Genesis. Liberty Mutual Group.
Application: Customer Acquisition.Recovery of online projects
The company wanted to increase its online sales ratios. Those who did not buy, but had left their contact information in the quotation process, were sent a personalized video with a video quote generated in real time. The video included a specific personalized offer, premium and two action buttons, one to retrieve the quote and another to request a call ("Call me back").
- Promote online conversion for car insurance sales.
- Transmit the image of an innovative, approachable and proactive company.
- Recovering visits to the website.
- Real-time customization capability.
- Direct connection via API to the company's CRM.
- Adaptation of the scenes to the profiles of each potential client.
- Inserting action buttons from the middle of the video.
- Real-time results analysis to optimize creativity and our offers.
- 20% increase in sales(comparing leads with video Vs leads without video)
- In 12 months the % of visualizations doubled, improving the email and the landing.
- 70% watched the video all the way through.
- 25% of customers who opened the video watched it at least twice.