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Personalized Video platform Idomoo secures $18M in latest round

Nov 15 2019
Posted by:Jordi Sabater

In 30 seconds

Our technological partner, Personalized Video company Idomoo recently concluded a successful funding round, raising $18 million from investors led by venture capital funds Target Global and Disruptive.

Idomoo CEO and Co-founder Yaron Kalish sees the new investment round, the company's third since founding in 2008, as pivotal to its continued growth. "We are very pleased with the outcome of our latest funding round. This overwhelming support from Target Global, Disruptive and our earlier stakeholders will enable us to continue developing our platform, explore new use cases and build stronger ties with our customers," he said.

"Personalized video is the future of customer engagement," said Tal Barnoach, General Partner of Disruptive VC. "Idomoo makes it easy for brands to deploy their own personalized video campaigns and enjoy superior engagement, conversion and retention rates." Disruptive focuses on providing funding to high-potential companies with a world-changing vision. Its portfolio includes IronSource, Beamr, Qwilt, Anodot and Tailor Brands.

"Idomoo is in great position for significant growth in the years ahead," added Shmuel Chafets, General Partner at Target Global. "Their platform's performance has been battle-tested with massive scale campaigns for the most demanding clients, proving that the technology behind this company is best-in-class. I have complete confidence in the company's visionary management team."

The new investment round will be used to increase the capabilities of Idomoo's self-service platform, in addition to advancing the company's capabilities in areas such as business development, marketing and customer success.

Idomoo's Personalized Video services are used to drive engagement and business results in virtually all B2C verticals, including Gaming, Travel & Hospitality and Financial Services. This continued expansion is also reflected in the volumes of videos rendered, as campaigns with volumes in the tens of millions are becoming more commonplace.

Some recent examples of campaigns powered by Idomoo include:

  • adidas's personalized Boston Marathon clips incorporated actual personal footage of each runner by syncing data from geo-tracking chips, distributed within hours of the race, yielding impressive view and share rates.
  • Google's #SmallThanks campaign, featured on the search giant's homepage during Small Business Week, allowed SMBs to express appreciation for their customers by aggregating details from actual review content.