The power of video with the effectiveness of personalization
What are personalised videos
Personalized and interactive videos are a solution to create effective, measurable, and automatable communication experiences.
Personalized and interactive videos are used for communications to clients, potential clients, employees, suppliers, shareholders...
Its applications are all those communications that require personalized explanation and the need for interaction or connection with the customer.
The main objectives of personalized and interactive videos are loyalty, cost savings, commercial efficiency (reducing cost of sales, increase conversion ratios...), or the brand & service awarness.
Overview: What can be done with personalized videos?
This technology allows our clients to create customized videos quickly, transparently and easily. This promotes loyalty, engagement and brand loyalty throughout the customer's life cycle, creating a unique shopping experience.
The statistics and results prove it: the sum of the effectiveness of personalisation and the power of video delivers excellent results.
Some indicators of success in personalized video campaigns:
- The average attention time in email messages with a personalized video, increases by 250% compared to the same parameter in a conventional email.
- The average opening rate of these messages is between 35/50%, a 100% increase over advertising emails.
- The video is displayed for over 70% of its duration. 65% reach 90% and more than 35% watch the customised video twice.
- In specific cases of campaigns, the results achieved have been:
- 25% increase in shopping cart recovery
- First-time use activation greater than 100%.
- 20% reduction in calls to the customer service centre
- 24-point NPS increases
We have a complete and updated section of video marketing statistics and personalized video statistics.
At each key stage of the customer's life cycle there is a unique opportunity for your customers to experience a "Wow!" moment
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