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The power of video with the effectiveness of personalization

1. What are personalised videos

We live in a society full of communications, in which, achieve the attention of our targets is always, more complicated. The relevant messages are mixed with the noise of social networks and different multimedia channels.

Personalized videos are a high-impact communication channel that allows them to be shared with any target (customers, employees, leads, patients, employees, etc.) in a very relevant way.

Personalization and creativity are key elements for companies' communications of the XXI company. These two elements actually incorporate the interaction, which allows to create two-way video experiences.

Personalized videos are a unique solution to create memorable, effective, medible and automatable communication experiences.

 

Video Personalization: Intelligent and Interactive Videos.

Personalized and interactive videos are used to communicate with clients, potential clients, employees, providers, pacientes, employees...

Our applications include all communications that require a personalized explanation and the need for interaction or connection with the recipient, such as welcome, new customer activations, user activations, service records, contract renewals, event confirmations, etc.

The main benefits are loyalty, increased costs, commercial efficiency (reduce sales costs, increased conversion ratios, etc.), or the valuation of the brand or service.

Direct Impact on communications:

  1. Direct impact on the opening of emails. The word video and the word personalization achieve between a 20% and 30% increase in openings.
  2. Between 85% and 90% of customers prefer the video channel with personalized information as the preferred channel for transactional communication.
  3. Unlike videos on social networks, personalized videos have a permanence of more than 70%.
  4. Some results achieved have been:
    • 25% increase in online car insurance conversion.
    • 3X in the activation of use of employee benefits, regarding communications via email or intranet.
    • 20% reduction in calls to the customer service center.
    • Improvement of retention in auto, home and life insurance of 5%.
    • Direct impact on NPS (+10pts) in welcome and 2x in customer service/claims.

We have a complete and updated section of video marketing statistics and personalized video statistics.

At each key stage of the customer's life cycle there is a unique opportunity for your customers to experience a "Wow!" moment