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Videomarketing statistics

The growth of video consumption on the Internet is exponential and continues to grow every year. We currently have between 85% and 90% of Internet traffic in video format.

Its use in companies' communication strategies has been established and variations increase as technologies improve and possibilities increase.

Video marketing is becoming the main tool within the digital strategy

Below we detail a set of statistics on video marketing that we will keep updated and complete over time.

You can also check out the Personalized Video Statistics section, where the data is specifically focused on video personalization.

Previous data: the video as a format

⚠️  One minute of video has the same value, as a marketing tool to generate impact in an audience, than 1,800,000 words.

⚠️  Visual data is processed 60,000 times faster in the brain than text.



Video usage continues to rise!
Live-streaming has gone mobile.
Short-form videos continue to dominate all platforms.
User-generated content drives engagement and conversions.
Due to working from home and the pandemic, educational videos and online training videos are on growing in acceptance and popularity.
In 2020, video ad spend in the US hit $9.95 billion. This is expected to increase by 13 percent to $11.24 billion in 2021 (Statista, 2019).
Videos are driving conversions, 80% of them say that their video marketing efforts have directly resulted in increased sales, and 83% also say they’re getting more leads.
The AR and VR market is forecast to grow over the next few years and reach $72.8 billion in 2024 (Statista, 2020).
Shoppable videos are on the rise.
Approximately seven out of ten organizers have had to move their event online in 2020 as part of the measures to curb the spread of the virus (PCMA, 2020).

Latest update:April 2024

Data sources:

🔗  https://wave.video/blog/video-marketing-trends-2021/

🔗  https://www.oberlo.com/blog/video-marketing-trends (infographic)

🔗  https://www.maclucan.com/2021/01/27/tendencias-de-video-marketing-2021/

🔗  http://www.marketwired.com/press-release/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm