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Videomarketing statistics

Growth of video consumption on the Internet is exponential. According to CISCO, in 2019, 80% of Internet traffic will be video.

And its use in video marketing strategies is showing a growth in its effectiveness.

We detail below a set of statistics about video marketing. We will keep updated from time to time.


Previous data: the video as a format

One minute of video has the same value, as a marketing tool to generate impact in an audience, than 1,800,000 words.

Visual data is processed 60,000 times faster in the brain than text.

Statistics on the use and consumption of video

  1. 55% of the population consumes online videos every day.
  2. An IAB study shows that 44% of users find commercial messages on video less intrusive than television messages.

 

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