The growth of online video consumption is exponential and continues to grow. In 2019, 80% of Internet traffic was video, and in three years' time, by 2022, several studies estimate that the percentage will have risen to almost 85%.
Its use in companies' communication strategies is increasing as technologies improve and possibilities increase.
Video marketing is becoming the main tool within the digital strategy.
Below is a set of statistics on video marketing that we will keep updated and complete over time.
You can also consult the personalised video statistics section, where the data is specifically focused on video personalisation.
Video usage continues to rise!
Live-streaming has gone mobile.
Short-form videos continue to dominate all platforms.
User-generated content drives engagement and conversions.
Due to working from home and the pandemic, educational videos and online training videos are on growing in acceptance and popularity.
In 2020, video ad spend in the US hit $9.95 billion. This is expected to increase by 13 percent to $11.24 billion in 2021 (Statista, 2019).
Videos are driving conversions, 80% of them say that their video marketing efforts have directly resulted in increased sales, and 83% also say they’re getting more leads.
The AR and VR market is forecast to grow over the next few years and reach $72.8 billion in 2024 (Statista, 2020).
Shoppable videos are on the rise.
Approximately seven out of ten organizers have had to move their event online in 2020 as part of the measures to curb the spread of the virus (PCMA, 2020).
Latest update: July 2021
🔗 https://www.oberlo.com/blog/video-marketing-trends (infographic)
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