Today people takes for granted that big companies (Insurance, Banking, Utilities, E-commerce, tourism,…) have its personal information to manage the services and to communicate individually.

Personalized video is not about show that we have customer data, is about demonstrate that we really think and work for each one of our customers…  Use your entire data source (from CRM DATA to WEB Analytics) to build a personalized video brand / product experience.

Always add an action to make at the end of the video. It’s a matter of conversion, loyalty, engagement, efficiency or trust… Never forget CTA strategy. You have many ways to surprise your customer using clickable buttons inside the video, personalizing voice recommendation for each one or including personalized messages inside the landing page.

Plan and measure the KPI’s to each marketing objective related with the video

• Churn reduction
• NPS (Brand engagement)
• Lead Conversion
• Customer Service efficiency
• On-line Advertising
• Loyalty (renewals, upgrades or reselling)
• Social Sharing

And add video metric such emailing open rates, Click to play, CTA ratios, Landing buttons tracking, etc.

Personalized videos can be in hands of your customer or lead, using many different channels, and each one has its own possibilities and target.

Use different delivery systems will boost your results. The secret formula is to achieve a good mix to obtain the best Video Viewed ratio. (Should be always over 90%)

Email, SMS, Apps, e- Customer platforms, IPTV, Social Media Walls, You tube, Ads platforms, Mobil…

Now the technology allows us to do almost everything using customer data and video. Butthe secret still remains in how we tell the story. Try to be clear, focused, avoid technical concepts, and think that traditional advertising creativity for commercials or videotutorials should be re-thinked to be successful  with video personalization.