Enhancing Each Customer's Experience
Use case: Welcome to new customers
Client: Asisa, Health Insurance
Application: Linking / Loyalty
Sector: Insurance
Project
Since 2017, a welcome video is sent to the company's new health clients.
The video is supplemented by contact buttons and a survey at the end of the video that allows you to learn from the customers' responses and to activate levers for continuously improving their experience
Objective
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Improve the process of welcoming new clients into the company.
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To remind customers of the services available to them and which they can enjoy with their insurance.
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Explain the support channels available to policyholders
Keys
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Ability to customize information by customer, channel and product.
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Adaptation of the scenes to the profiles of each family, freelancers or singles.
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Tracking the clicks on the landing page buttons and on the video.
Results
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96.6% of customers who receive the video rate it very positively as a communication channel.
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78% watch the video on their mobile
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80% of the clients watch the video until the end.
Landing page
