We use our own and third-party cookies to improve our services and facilitate web usage by analysing your browsing preferences. By continuing to browse, you accept the use of these cookies.

Customization vs. personalization

Mar 10 2020
Posted by:Jordi Sabater

In 30 seconds

Today's consumer is demanding. They have high relationship expectations and expect brands to understand their needs, they expect to be offered the perfect solution at the right time and place. The time is usually "on the spot", and the place "in any channel".